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What to Look for in a Contractor Website Designer: 10 Questions to Ask Before You Sign

By Kore Komfort Solutions | Updated March 2026 | 13 min read

Why Most Contractors Get Burned Hiring a Website Designer

The contractor who hires a website designer based on a nice portfolio presentation is making the same mistake as the homeowner who hires a remodeling contractor based on a slick brochure and a confident handshake. What you see in the showroom and what you get on your jobsite are often very different things. The parallel is exact.

Here’s what typically happens. A contractor decides he needs a better website. He asks around, gets a few recommendations, maybe searches “contractor website designer” and calls whoever shows up first. He sees a portfolio with clean designs and professional-looking pages. He signs a contract, pays a deposit, and six weeks later has a website that looks good to his eye. He waits for the leads to come in. They don’t. Six months go by. Still nothing. He concludes that “websites don’t work” for his type of business and goes back to relying on referrals and yard signs.

The problem wasn’t the website. The problem was the designer didn’t understand how contractor websites generate leads — and the contractor didn’t know the right questions to ask before he signed.

A contractor website is not a design project. It is a local search marketing project that happens to require visual design as one component. The designer you hire needs to understand Google’s local search algorithm, how homeowners decide which contractor to call, what makes a page rank for “HVAC repair near me” versus disappear entirely, and how to structure content architecture for trade-specific topical authority. Very few general web designers have this knowledge. The ones who do will be able to answer the following ten questions without hesitation. The ones who don’t will get vague, deflect, or give you answers that sound good but mean nothing.

This guide gives you the exact questions to ask — and what the right answers sound like — so you can filter out the designers who will take your money and leave you with a beautiful website that nobody finds.

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Question 1: Can You Show Me Contractor Websites You’ve Built That Currently Rank for Local Search Terms?

This is the most important question on the list and the one that eliminates the most unqualified candidates immediately. Notice the specific language: not “can you show me your portfolio” — but can you show me contractor sites that currently rank in local search results.

Portfolio screenshots prove nothing except that someone can assemble a visually acceptable page. A website that ranks for “plumber [city]” or “HVAC company [county]” on page one of Google is proof that the designer understands how to build a site that actually performs in local search. These are completely different things.

How to verify their answer: When they give you a contractor client URL, open a private/incognito browser window (to eliminate your personal search history bias) and search for the primary trade keyword plus city. If the site appears in the top 3–5 results, or in the local map pack, that’s a meaningful data point. If it doesn’t appear anywhere in the first two pages of results — regardless of how good the site looks — you have your answer about this designer’s SEO capabilities.

Go further: check the site’s domain authority using a free tool like Moz’s Link Explorer or Ahrefs’ free checker. Look at when the site was built versus how long it’s been ranking. A site that achieved page-one rankings within 6–9 months of launch tells you the designer built the SEO foundation right from day one. A site that’s been live for 3 years and still doesn’t rank for anything tells you it was built as a visual project, not a search marketing project.

What a strong answer looks like: “Here are three contractor clients in [trade]. Go search ‘HVAC repair [their city]’ right now — you’ll see them in the top three. Here’s one from a plumber who went from zero website leads to 18 per month within eight months of launch.” The designer who answers this way has built their reputation on results, not appearances.

What a weak answer looks like: “We’ve done a lot of great work for contractors” followed by a portfolio link showing screenshots with no rankings data. Or “SEO takes time, we’re still working on rankings for most of our clients.” A designer who has been building contractor sites for any meaningful period and has applied real SEO methodology should be able to show you at least two or three success stories with verifiable results.

Why this matters more for contractors than other industries: A local service business with no brick-and-mortar walk-in traffic lives or dies by local search visibility. A restaurant can survive on foot traffic and social media. A remodeling contractor in a competitive market who doesn’t appear in Google searches for “kitchen remodel [city]” is effectively invisible to the highest-intent prospects in his area.

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Question 2: Walk Me Through Your Keyword Research Process

Keyword research is the foundation of every decision that follows in building a contractor website: which pages to build, what to put on each page, what to call your services, which locations to target, and what questions to answer in your content. A designer who doesn’t do formal keyword research before building isn’t building a lead-generation tool — they’re building digital decoration.

The question isn’t whether they do keyword research. Everyone will say yes. The question is whether they can actually describe their process in specific, technical terms — because that’s the only way to know if they’re telling the truth.

What a real keyword research process looks like for a contractor website:

First, they identify primary commercial intent keywords — the searches homeowners make when they’re ready to hire. For an HVAC contractor, this includes terms like “AC repair [city],” “furnace installation [county],” “HVAC company near me,” and “air conditioning replacement [city].” These go on the primary service pages with the heaviest optimization.

Second, they identify secondary and long-tail keywords — more specific searches that indicate a homeowner further along in a decision process. “How much does it cost to replace a furnace in [state],” “HVAC contractor [neighborhood],” “emergency AC repair [city] 24 hour.” These populate supporting pages, blog posts, and FAQ sections.

Third, they analyze competitor keyword gaps — what are the contractors already ranking in your market targeting, and where are they weak? Every market has keyword opportunities that established competitors have ignored. A good researcher finds those gaps and builds content to claim them.

Fourth, they map keywords to a site architecture before a single page is designed. The keyword research determines what pages exist, what those pages are called, and how they link to each other — not the other way around.

Tools they should mention: Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer. If they can’t name a single keyword research tool, they are not doing systematic keyword research.

Red flag answers: “We research what keywords your competitors are using” with no further detail. “We use industry best practices for keyword optimization.” “We put your main keywords in your title and headers.” These are the answers of someone who has read a blog post about SEO, not someone who has built a keyword-optimized contractor site from scratch.

The right answer ends with a deliverable: A reputable designer will produce a keyword map or keyword brief as part of the discovery phase, before design begins. That document should list target keywords for each page, estimated monthly search volume, and competitive difficulty scores. If no such document exists in their process, keywords are being addressed informally at best.

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Question 3: Who Writes the Website Copy — You or Me?

This question reveals more about a designer’s understanding of SEO than almost any other. Copy — the actual written words on your pages — is the primary mechanism through which Google understands what your business does, what services you offer, what geographic areas you serve, and how relevant you are to a given search query. It is not a secondary consideration. It is the core of how search ranking works.

A website with stunning design and weak, generic copy will not rank. A website with simple design and meticulously crafted, keyword-targeted, trade-specific copy will. If your designer treats copy as something to fill in after the design is done, you are going to end up with a beautiful site that nobody finds.

The three common answers and what they mean:

“You provide the copy, we place it.” This is the most common answer from generalist web designers — and the most dangerous for contractors. Unless you have experience writing SEO-optimized copy that targets specific local search keywords and addresses homeowner objections at each stage of the buying decision, the copy you write will be thin, generic, and essentially invisible to Google. Most contractors write what amounts to a business card: “We are [Company Name]. We offer HVAC services. Call us today.” That copy will rank for nothing.

“We have a content team that writes the copy, but we’ll need you to review it.” This is the answer you want to hear — with a caveat. Ask to see examples of copy they’ve written for other contractor clients. Is it trade-specific? Does it demonstrate knowledge of the actual work involved? Copy written by someone who’s never been on a service call will read like it was written by someone who’s never been on a service call. Homeowners can tell. More importantly, the specificity that Google rewards — real descriptions of how a furnace replacement works, what a homeowner should expect during a duct cleaning, how to diagnose whether an AC needs refrigerant or a full replacement — only comes from someone who understands the trades.

“We do keyword-targeted copywriting for each service page as part of our standard process.” If they can follow this with specific examples of trade-specific copy that ranks, you’ve found a designer who understands what a contractor website is actually supposed to do.

The copy checklist to ask about:

• Do they write unique copy for each service page, or does one “Services” page cover everything?
• Are target keywords incorporated naturally into H1 tags, H2 subheadings, and body copy?
• Does the copy address homeowner questions (how long does it take, how much does it cost, what’s the process) or just describe services in the abstract?
• Is location-specific content included to support local search rankings?
• Are calls to action written to convert — or are they generic “Contact Us” buttons?

If you’re evaluating a designer who expects you to provide all the copy, budget separately for a trade-aware copywriter. The alternative is accepting a site that ranks for nothing and wondering why the investment didn’t work.

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Question 4: What CMS Will My Website Be Built On — and Will I Have Full Ownership and Admin Access?

The CMS (content management system) question has both a technical answer and a business answer. Get both before you commit to anything.

The technical answer: WordPress is the industry standard for contractor websites built for organic search performance. It powers over 43% of all websites on the internet as of 2024 — not because it’s the only option, but because it offers the deepest ecosystem of SEO plugins (Yoast, RankMath), performance tools (WP Rocket, Imagify), and developer community support of any CMS available. When something breaks on a WordPress site, there are ten thousand developers who know exactly how to fix it. That’s not true of proprietary platforms.

Some agencies build on proprietary CMS platforms — systems they’ve developed themselves or licensed exclusively. The pitch is usually about ease of use and integrated tools. The reality is that you’re locked into their platform forever. If the agency goes out of business, raises their rates, or provides service so bad you want to leave, your website — and all the SEO authority it has accumulated over months or years — cannot be moved anywhere. You start over from zero.

Website builders like Wix, Squarespace, or GoDaddy Website Builder are sometimes offered by designers as the build platform. For the vast majority of contractors pursuing organic search rankings, these platforms are handicapped from the start. Their technical SEO limitations, restricted hosting environments, and limited schema markup capabilities put you at a structural disadvantage against competitors on optimized WordPress installs from day one.

The business answer — ownership: This is where many contractors discover they made a critical mistake long after it’s too late to fix without significant cost. The questions to ask explicitly:

• “Will I have full admin access to my WordPress installation?” You should. Not editor access. Full admin access.
• “Do I own my domain name?” The domain should be registered in your name, through your account, at a registrar you control. Not in the agency’s account “for convenience.” If your domain is registered in their account and the relationship sours, they can hold it hostage.
• “Will I have direct access to my Google Analytics account and Google Search Console?” These should be your accounts, with the designer added as a collaborator — not the designer’s accounts with you added as a viewer.
• “If I want to move my site to a different host or work with a different agency in the future, what is involved?” A WordPress site can be moved to any host with standard migration tools. A proprietary platform site often cannot be moved at all.

Any designer who hesitates or qualifies their answers to these ownership questions is revealing something important about how they intend to maintain leverage over you. The right answer to all of them is “yes, you own everything.”

For a deeper look at the cost implications of different website platforms and build approaches, see our complete guide: How Much Does a Contractor Website Cost? Real Numbers for 2026.

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Question 5: What’s Included in Your Price — and What Will Cost Extra?

The contractor website industry has a billing habits problem. A quoted price of $3,500 for a website build can turn into a $7,000 first-year investment once the designer starts invoicing separately for items that any reasonable person would assume were included. This isn’t necessarily dishonest — sometimes it’s a scope definition failure on both sides. But it is predictable, and you can prevent it by asking this question explicitly before any money changes hands.

Get the answer in writing. Not a verbal “we handle all of that” — a line-itemized scope of work that specifies what is and isn’t included. Here is the complete list of deliverables to ask about:

Hosting: Is hosting included in the price? If yes, for how long and on what infrastructure? If no, what hosting provider do they recommend and what will it cost? Be specific about the hosting tier — managed WordPress hosting on WP Engine or Kinsta is a very different product than shared hosting on a budget provider. The cheapest shared hosting options ($3–$5/month) often result in slow load times and insecure environments that undermine every other investment you make in the site.

SSL Certificate: Non-negotiable for Google rankings and homeowner trust. Should be included at no additional cost via Let’s Encrypt. If a designer is quoting SSL as a separate line item, ask why they’re not using the free, industry-standard option.

On-Page SEO Setup: Title tags, meta descriptions, H1 and H2 structure, image alt text, schema markup, XML sitemap, robots.txt configuration, and Google Search Console verification. This is the technical SEO foundation that determines whether Google can even understand and index your site correctly. Many designers list “SEO” as included in their build but mean only title tags and meta descriptions — not schema, sitemap setup, or GSC verification. Ask specifically about each item.

Copywriting: How many pages of professionally written, keyword-targeted copy is included? What is the charge per additional page? Understanding the included copy scope prevents a situation where you’ve paid for a 6-page website only to discover that 4 of the 6 pages are placeholder copy that needs to be replaced before the site has any chance of ranking.

Photography and Image Sourcing: Is the price based on stock photography, or does it include a professional photo shoot? If stock photos, who selects them and where do they come from? Stock photos of unrecognizable people doing generic trade work are a trust liability, not an asset.

Contact Forms and Lead Capture: Is a contact form included? What plugin powers it? Does it integrate with your email, your CRM, or a lead management tool? A contact form that doesn’t reliably deliver notifications is a lead-killing bug waiting to happen.

Google Business Profile Setup or Optimization: Separate from the website, but critical for local map pack visibility. Ask whether GBP work is included or an add-on.

Revisions: How many revision rounds are included before additional charges kick in? What counts as a revision versus a new request? The scope of revision policy can make a $3,500 project feel very different six weeks into the build.

Post-Launch Support: What happens after the site goes live? Is there a warranty period during which bugs are fixed at no charge? What’s the turnaround time for support requests? What are the charges for support outside the warranty period?

Any designer worth hiring will have a clear, documented answer to every item on this list. The ones who give vague answers or push back on the specificity of the questions are showing you exactly how the invoicing conversations will go once you’re already committed.

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Question 6: How Do You Handle Security Updates and Maintenance After the Site Launches?

This is the question that separates the contractors who end up with a website that performs for years from the ones who end up with a site that slowly degrades, gets hacked, or stops generating leads 18 months after launch while the designer has moved on to other projects.

WordPress, by design, requires ongoing maintenance. The core software releases updates continuously. The plugins that power your forms, SEO, performance optimization, and security scanning release updates even more frequently. Themes require periodic updates. Hosting configurations need monitoring. Security threats targeting WordPress sites are real and constant — WordPress powers such a large share of the internet that it’s a permanent target for automated attack bots probing for unpatched vulnerabilities.

A WordPress website that goes six months without maintenance updates is a site that is accumulating security risk and performance degradation with every passing week. This isn’t a scare tactic — it’s the maintenance reality of the most powerful website platform available for contractors, and it needs to be addressed explicitly before you agree to any build.

What you need to know about their post-launch process:

Plugin and core updates: Who applies WordPress core updates, theme updates, and plugin updates after launch? How frequently? Monthly is the minimum acceptable cadence for a site used for lead generation. Weekly is better. If the answer is “you’re responsible for that” or “we can do it for an additional monthly fee but we didn’t mention that upfront,” you need to factor the true ongoing cost into your decision.

Security monitoring: Is there an active security scanner on the site — something like Wordfence, Sucuri, or iThemes Security — that alerts someone if malware is detected or a brute-force login attempt is underway? An unmonitored WordPress site that gets infected with malware can damage your Google rankings (Google blacklists sites distributing malware), expose your visitors to risk, and take days or weeks to fully remediate. Ask who gets notified and what the response process looks like.

Uptime monitoring: If your website goes down on a Saturday morning during peak “homeowner searching for a contractor” hours, who gets alerted and how quickly is it restored? Unmonitored downtime is invisible revenue loss. A monitored system alerts someone within minutes; an unmonitored site can be down for days before anyone notices.

Backup schedule: How often is the site backed up and where are backups stored? Daily backups stored off-server (separate from the hosting environment) is the standard for a business-critical website. If the hosting provider’s server fails and backups are stored on the same server, you’ve lost everything.

Performance monitoring: Page speed degrades over time as plugins accumulate, images go unoptimized, and databases grow without maintenance. Is there ongoing performance monitoring and optimization, or does the site get built to a certain speed spec at launch and then left to drift?

What good post-launch support looks like: A monthly maintenance report showing what was updated, the current uptime percentage, security scan results, and site speed metrics. Support availability for questions and minor content updates. A clear escalation path for urgent issues (site down, forms broken, Google flagging something). These are the signs of a professional operation that views your website as an ongoing engagement rather than a completed deliverable.

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Question 7: How Do You Handle Local SEO — Schema Markup, Google Business Profile, and Citation Building?

Local SEO is a specific technical discipline that many generalist web designers do not understand in meaningful depth. Asking this question in this level of detail immediately separates the designers who’ve done real local SEO work from the ones who will tell you SEO is included and then apply a Yoast plugin and call it a day.

Schema markup: Schema is structured data code — usually JSON-LD format — embedded in your website pages that tells Google exactly what kind of business you are, what services you offer, your address and phone number, your service area, your business hours, and your reviews. Google uses schema to power rich results in search (the star ratings and review counts that appear directly in search results), and local service schema significantly strengthens local search relevance signals.

For a contractor website, you should have at minimum: LocalBusiness schema (with your trade category, address, phone, hours, and geographic service area) on the homepage, Service schema on individual service pages, and FAQPage schema on any FAQ content. Ask your designer specifically: “What schema types do you implement and on which pages?” A designer who answers with specific schema types knows what they’re talking about. One who says “we add structured data” without specifics probably doesn’t.

Google Business Profile integration: Your GBP and your website reinforce each other in Google’s local ranking algorithm. NAP consistency — identical Name, Address, and Phone format on your website and your GBP — is a local ranking signal. Your GBP should link to your website; your website should include structured data that matches your GBP information exactly. Ask your designer: “How do you ensure my website and Google Business Profile are properly aligned?” A good answer includes discussion of NAP consistency, structured data matching, and GBP verification.

Citation building: Citations are mentions of your business name, address, and phone number on third-party directories — Yelp, Angi, HomeAdvisor, BBB, Houzz, and dozens of trade-specific and local directories. Citation consistency and volume are local SEO ranking factors. Some designers include a citation audit and cleanup as part of their onboarding process; others don’t touch it. Ask explicitly.

Local landing pages: If you serve multiple cities, neighborhoods, or counties, ask whether the designer builds location-specific landing pages for each service area. A single “Service Areas” page listing fifteen cities does not give you individual ranking opportunities for each of those markets. A dedicated page for each major service city — with localized content, local landmarks referenced, local data incorporated — gives Google specific relevance signals for each geography you want to rank in. This is how multi-area contractors dominate local search across their entire service footprint.

What a technically credible answer sounds like: “We implement LocalBusiness and Service schema in JSON-LD format on every page, verify your GBP listing is aligned with your on-site NAP data, submit your NAP to the top 50 directories as part of onboarding, and build individual location pages for each city in your service area if you operate regionally.” Any meaningful subset of this answer indicates genuine local SEO competency.

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Question 8: What Does Your Process Look Like from Contract to Launch — and How Long Does It Take?

Process questions reveal organizational maturity. A designer who can walk you through their build process step by step — with realistic timelines, clear deliverable milestones, and defined responsibilities for both parties — is a designer who has done this enough times to have refined a repeatable system. A designer who describes their process in vague terms is showing you that each project is improvised. Improvisation in website projects is how timelines slip from 6 weeks to 6 months.

The typical phases of a well-run contractor website project:

Discovery and Strategy (Week 1–2): Kickoff call to define goals, target markets, and primary services. Competitor analysis. Keyword research and keyword map deliverable. Sitemap design — what pages will exist and how they’ll be structured. Brand asset collection (logo files, photos, existing content). Google Analytics and Search Console access setup. This phase should result in a documented plan before any design work begins.

Design Phase (Week 2–4): Wireframes or mockups of key pages — homepage, service page template, contact page. Your review and approval. Revision rounds. Mobile design review. This phase should not begin until the sitemap and keyword strategy are finalized, because the page structure drives the design layout, not the other way around.

Development Phase (Week 3–6): Building the site on WordPress with the approved design. Implementing all service pages, location pages, blog structure, contact forms, and navigation. Speed optimization. SSL setup. Schema markup implementation. Internal linking architecture. This is the most time-intensive phase and is where scope creep is most likely if the discovery phase was incomplete.

Content Phase (Week 4–7, concurrent with development): Writing keyword-targeted copy for each page. Sourcing or producing photography. Writing FAQ content. This phase can run parallel to development but must be completed before the site can launch. Content delays are the single most common cause of missed launch timelines — usually because the contractor was asked to supply content they weren’t prepared to produce.

QA and Launch (Week 6–8): Cross-browser and cross-device testing. Form submission testing. Speed testing against Core Web Vitals benchmarks. Analytics verification. 301 redirect setup if the old site had indexed URLs. Google Search Console submission. Launch and post-launch monitoring.

Realistic timelines: A well-run contractor website project takes 6–10 weeks from contract signing to launch. Designers who promise 2-week launches on custom builds are either using completely pre-built templates with minimal customization or are setting up timeline expectations that will consistently disappoint. Designers who let projects drift past 16 weeks without a clear reason have an execution problem. Ask for references from recent clients and ask those clients specifically about timeline adherence.

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Question 9: How Will I Measure Whether My Website Is Actually Generating Leads?

This question matters because it establishes whether the designer plans to be accountable for results — or whether the relationship ends at launch. A designer who has a clear answer to this question is thinking about your website as a business tool with measurable outcomes. A designer who gets vague here is planning to hand you a website and disappear.

The analytics setup you need before launch:

Google Analytics 4 (GA4): GA4 should be installed and tracking before the site launches, so you have baseline data from day one. Key events to configure: contact form submissions, click-to-call events (when someone taps your phone number on mobile), and page views on high-intent pages (service pages, contact page). If you can’t see how many people are visiting, where they’re coming from, and what they’re doing on your site, you cannot make informed decisions about what’s working.

Google Search Console: GSC shows you what search queries your site is appearing for, your average ranking position for those queries, how many people clicked through to your site from search, and any technical errors Google encountered crawling your pages. It is the single most important tool for understanding whether your SEO is working and what opportunities exist for improvement. It should be set up in your account (not the designer’s) before launch, with your sitemap submitted.

Call tracking: For most contractors, the majority of leads come in as phone calls rather than form submissions. Standard analytics doesn’t track phone calls as conversions. A call tracking solution — either a dedicated tool like CallRail or a Google Ads call extension — allows you to attribute incoming calls to specific website pages and traffic sources. Ask your designer whether call tracking is included or recommended as part of the launch setup. This is the difference between knowing your website is generating calls and only being able to guess.

Conversion goals: In GA4, key actions (form submissions, phone number clicks, quote request completions) should be configured as conversion events so you can see at a glance how many leads your site generated in any given period. Ask your designer: “How will I be able to log in and see how many leads my site generated last month?” If they can’t describe a clear dashboard or reporting setup, lead attribution will always be a mystery.

Monthly reporting: A professional managed service should deliver a regular report showing organic search traffic trends, keyword ranking changes, conversion counts, and site health metrics. If the designer doesn’t offer any form of ongoing reporting, you’re flying blind on whether your investment is working.

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Question 10: If I Want to Leave and Work With Someone Else, What Happens to My Website?

This is the exit question — and the answer tells you more about a designer’s integrity than almost anything else in the conversation. It’s uncomfortable to ask, because it implies you might not stay forever. Ask it anyway. Every contractor should know the answer before they sign.

The scenario: you’ve been with a designer for two years. Maybe the service has gotten worse. Maybe you found someone who delivers better results. Maybe you want to move your hosting to save money. Maybe you’re bringing web management in-house. Whatever the reason, you want to leave. What happens?

The right answer: “You own everything. Your domain is in your account, your WordPress files can be exported and moved to any host, your Google Analytics and Search Console are in your accounts. You can leave at any time with your full site intact. We’d deliver a migration export file and you’d be fully set up anywhere within a day or two.” This is how a legitimate, confidence-in-their-work operation responds. They keep clients by delivering results, not by holding assets hostage.

The warning answers:

“Your domain is registered through us for your convenience — we can transfer it if you decide to leave.” The word “can” is doing a lot of work here. Get in writing the exact transfer process and timeline. Domain transfers typically take 5–7 days; some registrars impose 60-day transfer locks after recent modifications. Know what you’re getting into before your domain is registered anywhere but your own account.

“The website is built on our proprietary platform, so if you leave you’d need to have a new site built.” This is the nuclear option for vendor lock-in. Unless you have a compelling reason to accept this arrangement (and there rarely is one for a single-location contractor), walk away. The SEO authority, content, and ranking history built on that platform are gone the moment you try to leave. You are not building an asset — you are renting one with no lease protection.

“You own the site but the theme/template license is ours, so you’d need to purchase it separately or have the design recreated.” This is more common than it should be. Premium WordPress themes run $50–$200 one-time. This is a solvable problem, but know about it in advance rather than after you’ve decided to leave.

Contract provisions to look for: Does the contract specify that the client owns the domain? Does it define which party controls the Google Analytics and Search Console accounts? Does it address what happens to the website files and database upon contract termination? A well-drafted contract answers all of these questions. A contract that is silent on them is a contract that favors the vendor in a dispute.

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Putting It All Together: The Contractor’s Website Designer Evaluation Checklist

Use this checklist when evaluating any contractor website designer — whether you found them through a referral, a Google search, or a trade association directory. A designer who passes all ten items is worth serious consideration. A designer who fails more than two or three should be disqualified, regardless of how good their portfolio looks or how low their price is.

The contractors who skip this evaluation process are the ones who end up two years in, having paid $5,000 for a site that hasn’t generated a single qualified lead, starting over from scratch with a new vendor and a healthy skepticism about whether any website investment is worth it. The evaluation process takes 30–60 minutes per candidate. It’s the best time investment you’ll make before committing to any website project.

If you’re evaluating Kore Komfort Digital as a potential contractor website solution, we welcome every one of these questions. We can show you contractor clients currently ranking in local search. We do formal keyword research before a single page is built. We write trade-specific copy. Every client owns their domain, their WordPress installation, and their analytics accounts. Our maintenance program covers updates, security, uptime, and monthly reporting. And our exit answer is simple: you own everything. See our current plans at Kore Komfort Digital.

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Frequently Asked Questions

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