Samsung is slopping AI ads all over its social channels
February 17, 2026
Samsung’s AI-Generated Marketing: A Warning Shot for Trade Contractors Still Using 2015 Marketing Tactics Executive Brief The Gist: Samsung is
Read moreDaily news for contractors related to the construction, remodeling and home improvement industry.
February 17, 2026
Samsung’s AI-Generated Marketing: A Warning Shot for Trade Contractors Still Using 2015 Marketing Tactics Executive Brief The Gist: Samsung is
Read moreFebruary 17, 2026
AI in Construction 2026: Stop Talking, Start Profiting Executive Brief The Gist: Construction AI is no longer experimental—contractors using automation
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Ring’s Super Bowl Ad Sparks Privacy Backlash: What Smart Home Contractors Need to Know Now Executive Brief The Gist: Ring’s
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ByteDance’s AI Video Tool Sparks Hollywood Lawsuit Threat—What Contractors Need to Know About Content Licensing in 2026 Executive Brief The
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OpenAI’s Multi-Agent Push: Why Your Field Service Software Will Change by 2027 Executive Brief The Gist: OpenAI just hired Peter
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Why AI “Customer Service Pets” Will Tank Your Contractor Business in 2026 Executive Brief The Gist: Casio’s AI pet “Moflin”
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Why Contractors Should Care About AI’s Creative Limits (Before You Waste $5K on “AI Marketing”) Executive Brief The Gist: Video
Read moreFebruary 14, 2026
AI Companion Apps Are Training Your Customers to Expect 24/7 Responses—Here’s How Contractors Must Adapt Executive Brief The Gist: AI
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xAI’s Leadership Exodus: What Contractors Need to Know About AI Stability Executive Brief The Gist: Elon Musk’s xAI is hemorrhaging
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Hilti’s $5,000 Exoskeleton: The Wearable Tech That Could Save Your Crew’s Backs Executive Brief The Gist: Hilti just launched the
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# Seven Construction Tech Trends That Will Separate Winners from Losers in 2026 Executive Brief The Gist: Construction Briefing identifies
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Bechtel’s Billion-Dollar Bet: Why Construction’s Biggest Name Is Going All-In on AI and Robots Executive Brief The Gist: Darren Bechtel—heir
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